First Annual Food Truck Rodeo Spotlight: Southern Smoke BBQ

[Clinton, N.C.] – It’s not hard to find Matt Register on Thursday and Friday mornings in Garland, NC. Just follow the smell of smoked barbecue and it will lead you right to him. Register’s company Southern Smoke BBQ is one of the vendors already signed on to participate in the county’s First Annual Food Truck Rodeo at Sampson Community College on September 12th.

southern Smoke BBQ Downhome Favorite

“The Chamber of Commerce contacted me about participating,” says Matt Register, Owner of Southern Smoke BBQ. “I try to support the community as much as possible. As soon as I heard about it I was in. I am hoping that after this first event, it can pick up and grow each year. That would be awesome!”

This will be the first food truck rodeo in Sampson County history and it is open to the public. Often referred to as a food truck festival, a rodeo is an event where a group of food trucks gather in one location. The events typically feature modern food trucks emphasizing food quality and variety, a trend which has grown significantly in popularity in the United States over the past decade.

Register was born and raised in Sampson County and attended college at SCC. After trying his hand at a couple of different careers after college, he found his passion and decided to make a living doing what he loved. It all started with a single fire pit in his backyard. Since then, he has been featured in Men’s Journal, USA Today and even cooked pork belly on the Today show.

“This is absolutely a labor of love,” he says. “I have had the opportunity had opportunity to open one in nearby cities, bigger cities but honestly I love this county and I love serving this county. This is my home. I would rather make a great product and continue to perfect it than to worry about managing multiple restaurants right now.”


The First Annual Food Truck Rodeo will take place on the campus of Sampson Community College on Wednesday, September 12th from 11am to 2pm and is open to the public. To find out what Southern Smoke BBQ will be serving that day, contact Register at 910.549.7484 or